Why Partner with Us?
Partnering with the Nairobi International Cup offers unique opportunities for brands looking to:
Boost Brand Visibility:
Reach a wide and engaged audience across East Africa, including players, coaches, parents, schools, and community leaders.
Increase Brand Engagement:
Leverage our expanding social media reach, grassroots engagement and event exposure to increase customer engagement and loyalty.
Create Social Impact:
Support underrepresented communities, gender equality, and youth empowerment through sports, all while achieving your Corporate Social Responsibility (CSR) goals.
Drive Sales and Market Penetration:
Showcase your products or services directly to families, youth and communities who are actively engaged in sports and healthy lifestyles.
Enhance Kenya's sporting position in the region:
Kenya is a prime place and the East African hub, Nairobi International Cup is aiming to uplift the City and Country to the highest levels.
Impact Statistics from the 2024 Edition
Social Media Reach:
The 2024 Edition of the Nairobi International Cup generated over 1.5 million impressions on social media platforms (Facebook, Instagram, and Twitter) during the tournament week, with engagement levels (likes, shares, and comments) exceeding 3150,000 interactions.
Media Coverage:
The event attracted substantial media attention, with coverage by Citizen TV, KTN TV, NTV and KBC. Radio Stations like Radio Jumbo, Milele FM, Radio Maisha, Capital FM and featured in print media like The Standard, Taifa Leo, and Daily Nation, reaching an estimated audience of over 5 million people.
Underrepresented Communities:
Over 30% of participants came from underrepresented communities, including economically disadvantaged regions and rural areas, reinforcing our commitment to inclusivity and youth empowerment.
Join Us!
We believe that together, we can create an unforgettable event that supports education, sports and development from where it all starts - at the grassroot level and foster community spirit.
By partnering with the Nairobi International Cup, you align your brand with a future-focused initiative that leaves a positive and lasting impact on young athletes and the wider community. Let’s work together to make the Nairobi International Cup 2025 bigger and better.
The game needs us, the community needs us, the future generation are looking up to us. The Nairobi International Cup is here for them. Join us and make it all possible for them to believe in the beauty of their dreams.
Our Partners
Tisini is a Kenyan tech firm that looks provide technology solutions --such as livescore, tournament management system, attendance data-- to sports across Africa. Their mission is to inspire African lives through numbers.
Decathlon is a French sporting goods retailer. With over 2,080 stores in 78 countries and region. It is the largest sporting goods retailer in the world. In Kenya, they have 3 operating mega stores at Westgate mall, Two Rivers Mall and The Hub - Karen.
The Football Kenya Federation is the governing body of football in Kenya. The FKF organizes the Kenyan Premier League, the Kenyan Women's Premier League, FKF Division One, FKF Women Division One and Kenya national football teams.
Sofascore is an application for following sports statistics and results. The app is owned and developed by SofaIT from Zagreb, Croatia. In 2020, the app had 20 million users. It covers 20 different sports and around 11,000 different leagues and tournaments, and is available in more than 30 different languages.
Home of Football is a premier commercial sports company in Africa dedicated to the advancement of sports. With our core selction being: Football (Soccer), Rugby, NFL, basketball and E-Sport. We offer a wide range of services, including a sports social platform, sports tourism, sports agency, and upcoming projects designed to enhance sports development under our Sports Village umbrella.
Born for Greatness helps young people to develop tangible skills and a mindset that enables them to succeed at home, school – and beyond. Our programs and activities enable young people to develop roaring courage, resilience, discipline, motivation, and a sense of self-worth so they can forge ahead in life with clarity, confidence and conviction.
Lifesong Kenya is a non profit organization that is dedicated to offering vulnerable individuals a safe place and aftercare services that will help boys to heal, recover and regain their dignity and rewrite their life stories.
Anchored on our promise of a delightful experience with a caring African touch; Kenya Airways, a member of the Sky Team Alliance, is a leading African airline flying to 45 destinations worldwide, 37 of which are in Africa. We are committed to being Africa’s preferred and sustainable aviation group by promoting sustainable environmental, social and governance factors.